Fight To Breathe

Fight To Breathe

The average person takes 16 breaths per minute. A person with Cystic Fibrosis has to fight for every single one.

#FightToBreathe is a 60-second advertisement that graphically illustrates how life for a person with cystic fibrosis is exactly that ̶ a constant fight to breathe ̶ and invites audiences to experience that fight for themselves. This advertisement was shown in cinemas nationwide over a six week period in 2017.